Selena set up Winter & Rain in October 2016 to help with her anxiety, following the birth of her second daughter in June of that year. The brand is named after both of her daughters’ middle names. Selena has had various jobs over the years, but feels she has found her ‘forever profession’ in her brand. This has come about by finally knowing who and what she is.
She wants to encourage women and children to be strong, to have a voice, to not ‘dumb down’ to be liked and accepted.
15% of all profits from Wind & Rain are donated to Women’s Aid as they helped Selena’s mother and herself when they arrived from Germany, her birthplace, when she was 5. She is, at 34, now aware that she is a feminist – a proud feminist – and she wants to help other women feel empowered.